The IQOS ILUMA i Series didn’t simply replace the older ILUMA lineup, it redefined what heat-not-burn devices could offer. Between 2024 and 2026, the product
A New Era of Smart Heating Devices The UAE has always been at the forefront of technology, and the IQOS ILUMA i series is a
In the UAE, more and more adult smokers are perusing the market for products “that provide the nicotine satisfaction of combustible [cigarettes] but with significantly
Introduction Traditional smoking has long been associated with severe health risks—including cancer, heart disease, and respiratory illness—primarily due to the harmful chemicals released during combustion.
Introduction Adult smokers are rethinking the way they consume nicotine, with heated tobacco at the epicentre of the shift. Rather than burning tobacco like conventional
Face it, smoking feels out of step with our tech-driven lives. Between the lingering smell, the ashtray confetti and the side-eye from non-smokers, it’s no
Heatcontrol™ Technology heats tobacco not burns it. Less harmful than smoking. Heatcontrol™ Technology is a game changer in IQOS devices. It heats the tobacco to
